9th ANNUAL GLOBAL TRADE SYMPOSIUM

Pathways to Global Success

December 11, 2019
7:00 am through 4:45 pm
New York Hilton, New York • Grand Ballroom West (third floor)

Presented at The New York Produce Show And Conference

Co-located with The New York Produce Show and Conference – presented by PRODUCE BUSINESS and the EASTERN PRODUCE COUNCIL – the Global Trade Symposium is the annual gathering of international traders of fruits and vegetables. Taking place on the day before The New York Produce Show and Conference, and hosted by renowned international produce importer-exporter and Perishable Pundit, Jim Prevor, the Global Trade Symposium brings the best minds from around the world to discuss the intricacies of import and export in an ever-challenging world.

PROGRAM

7:00 a.m. – 8:00 a.m. Registration

8:15 a.m. – 9:00 a.m. Continental Breakfast

9:00 a.m. – 9:15 a.m. General Session / Welcome Remarks

Jim Prevor, President and CEO
Produce Business & PerishablePundit.com

9:15 a.m. – 10:00 a.m.  GLOBAL OVERVIEW OF THE FRESH PRODUCE MARKET             

Unveiling new research conducted in 2019, this presentation will provide a broad look at how different parts of the world are consuming fresh produce, which regions are consuming more or less, and the direction in which consumption is headed. The presentation will dive into some of the key consumer purchase behaviors that drive overall fresh produce sales.

Simon Gunzburg
Research Analyst, Euromonitor International     

10:00 a.m.– 10:45 a.m.   THE RISE OF DISCOUNT RETAILERS: How other retailers can compete and how suppliers can prosper in this new retailing environment

Using the UK and Ireland as a case study for what other markets — especially the US — might expect in the future, this presentation explores the competitive scene and ways other retailers can compete while suppliers can take advantage of the nuances that make the discounters different. 

Jim Jefcoate
Director, Hurdletree Associates Ltd.
Formerly Senior Director of IPL/Walmart

10:45 a.m. – 11:15 a.m. Networking Break

11:15 a.m. – 12:00 p.m. HOW TO RETAIN COMPETITIVE ADVANTAGE AND ‘COMMUNICATE’ WITH CONSUMERS VIA EFFECTIVE PRIVATE LABEL BRANDING

As consumers become more demanding, it is all the more critical that messaging of why a retailer’s label is the right choice becomes loud and clear – and right now there is a distinct dumbing down of any such message. Using produce-specific intel and personal observations of the UK produce marketplace, this presentation will help retailers move to keep/gain consumer loyalty (across all generational sets).

Jacqui Green
Former CEO of Berry Gardens Ltd.

12:00 p.m. – 1:00 p.m.  Networking Lunch

1:00 p.m. – 1:45 p.m. KEYNOTE PRESENTATION:  GLOBAL LEADERSHIP JOURNEY

During more than 15 years with The Walt Disney Company, in a career capped with the Presidency of Disney theme parks in Anaheim, Orlando and Paris, Catherine Powell has travelled the world and worked with thousands of employees who interact with millions of visitors. Her reflections on what makes a great leader and a great team will be discussed in a one-on-one conversation with Jim Prevor.

Catherine Powell
Former President of Disney Parks Western Region

Jim Prevor/PRODUCE BUSINESS

1:45 p.m. – 2:30 p.m. APPLES, GENETICS, MARKETING AND THE FUTURE OF THE PRODUCE INDUSTRY

Few trends are more important to the future of the produce industry than the growth of proprietary produce. Breeding gets a lot of attention, but the business model by which breeding innovations are brought to consumers may be even more important. This one-on-one interview will explore Professor Brown’s vast knowledge in breeding and will dive into political and economic realities of developing THE NEXT BIG THING in the produce industry.

Susan Brown, Professor
Cornell University School of Integrative Plant Science

Jim Prevor/PRODUCE BUSINESS

2:30 – 2:45  Networking Break

2:45 p.m. – 3:30 p.m. TEN SIGNPOSTS ON THE PATH TO PRODUCE PROSPERITY

In a rapid-fire exchange of topics discussed — ranging from New Age Retailing, Global Supply Chain Dynamics to Packaging, Food Waste, Genetics, and other touchpoints, John Pandol and Jim Prevor will analyze these key issues to set the stage for industry success in the years to come.  

John Pandol
Director of Special Projects, Pandol Bros.

Jim Prevor/PRODUCE BUSINESS

3:30 p.m. – 4:30 p.m.  TRENDS, OPPORTUNITIES AND CHALLENGES IN THE LATIN AMERICAN PRODUCE INDUSTRY
An expert panel with in-depth knowledge of the Latin American produce industry will address some of the biggest opportunities and challenges facing the region while exporting to the North American market. They will also look at some key trends taking place in Latin America, which remains the leading fruit supplier to numerous important markets worldwide.

Panelists:                          

  • Manuel Jose Alcaino, President, Decofrut (Chile)
  • Markus Felman, General Manager Perishables, Panalpina/DSV
  • Michael Castagnetto, VP of Sourcing, Robinson Fresh
  • John Paap, Brand and Product Marketing Manager, Jac. Vandenberg, Inc.
  • Moderator:Gustavo Yentzen, General Manager, Freshfruitportal.com